El Risitas - Cointracker

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Massive headache currently hitting the crypto tax industry because of Coinbase & Cointracker

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00:00 - 00:06So, I’m looking at the Coinbase 1099-DA rollout for 2025.
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00:06 - 00:14The IRS rules are clear: for 2025, brokers only need to report gross proceeds.
00:15 - 00:29So on February 17th, Coinbase sends out the forms. Just proceeds. Clean. Beautiful.
00:30 - 00:40But then... three days later...
00:41 - 00:47We send them a prompt right in the app!
00:48 - 00:57ALERT! YOUR COST BASIS IS MISSING!' They look at their forms, they see zero cost basis...
00:58 - 01:12...and they think the IRS is gonna tax them on 100% pure profit! They're calling their CPAs crying!
01:13 - 01:20Because they transferred some tokens in 2022! The tax pros are ripping their hair out!
01:21 - 01:34And how do they fix the missing data? Right under the panic warning...
01:35 - 01:43...we put a little button! 'Click here to use CoinTracker to fix it!'
01:44 - 01:49We gave them the panic attack, and then sold them the cure!
01:50 - 02:14We even offered a discount code! 'Here, pay us to fix the problem we just caused!'
02:15 - 02:21And what about the other tax software? Koinly, TokenTax, Awaken?
02:22 - 02:36We gave them a ladder last year, and then we pulled it up! Froze them out completely!
02:37 - 02:49Kept them in the dark for months, and now we act like our new matching product is world-class!
02:50 - 03:02And what do we tell the angry CPAs on Twitter?
03:03 - 03:15'Guys, this isn't a cash grab!'
03:16 - 03:36'We're just helping you get compliant for 2026!' And they actually expect people to believe it!