| 00:00 - 00:03 | We've just had news from Auto Express |
| 00:04 - 00:05 | They have photos of the I-Pace |
| 00:05 - 00:07 | Seen on the outskirts of Berlin |
| 00:08 - 00:12 | They have covered it in hashtags |
| 00:12 - 00:15 | #IPace and #JaguarElectrifies |
| 00:17 - 00:19 | But we own hashtags |
| 00:19 - 00:21 | its central to our operation |
| 00:24 - 00:26 | Mein Elon |
| 00:27 - 00:28 | It's worse... |
| 00:31 - 00:33 | It's worse than that it's a real car |
| 00:34 - 00:36 | Not a mule |
| 00:53 - 00:58 | McNeill, Ahuja , Straubel, Kimbal... stay |
| 01:13 - 01:15 | What do you mean it's not a mule |
| 01:15 - 01:17 | how on earth is it pre-production |
| 01:18 - 01:23 | They only have a tiny plant in Solihull! |
| 01:25 - 01:28 | Solihull! who even knows where that is? |
| 01:29 - 01:31 | We are the premium EV brand, |
| 01:31 - 01:34 | what is this going to to sales of the Model S? |
| 01:34 - 01:37 | The analysts are going to crucify us |
| 01:37 - 01:40 | we aren't anywhere near for the Model 3 |
| 01:40 - 01:42 | But we have lot's of pre-orders |
| 01:42 - 01:46 | They are refundable, people might want their money back! |
| 01:46 - 01:48 | Mein Elon, we are a different price bracket |
| 01:48 - 01:52 | We need the loaded Model 3's out first, our |
| 01:53 - 01:54 | our margin story is dependent on it. |
| 01:56 - 01:57 | Year after year we've raised money |
| 01:57 - 02:00 | always on our gross margin story |
| 02:00 - 02:03 | now we are stuck with the low end. |
| 02:04 - 02:08 | What am I going to tell the markets |
| 02:08 - 02:13 | when I go back cap in hand again for capital? |
| 02:14 - 02:16 | "I need it to get to production" |
| 02:17 - 02:21 | When clearly JLR haven't and may even beat the 3 to market. |
| 02:27 - 02:29 | I said I wanted competition |
| 02:30 - 02:34 | to get people to like me. |
| 02:34 - 02:36 | A less commercial image |
| 02:41 - 02:42 | Now one of them has the nerve |
| 02:43 - 02:47 | to call my bluff, and actually produce a non weirdmobile looking EV |
| 02:48 - 02:53 | What am I going to say to Panasonic, they'll soon have batteries coming off the line |
| 02:54 - 02:56 | faster than machine gun bullets. |
| 02:56 - 02:59 | We'll be up to our eyeballs in lithium cells no-one else uses. |
| 03:00 - 03:02 | We'll end up giving them away |
| 03:04 - 03:07 | Don't worry we still have PowerWalls. |
| 03:14 - 03:16 | We still have that silver Alpha car, |
| 03:19 - 03:23 | I'm sure we can spin something with that. |
| 03:25 - 03:26 | Get ahead of this. |
| 03:31 - 03:33 | We reserved the "Model 3" vanity plate |
| 03:40 - 03:46 | Put that on it, some other wheels, make it look a bit different |
| 03:46 - 03:49 | Drive it up and down one of the roads outside.. |
| 03:53 - 03:56 | someone's bound to post it on Facebook. |
