00:00 - 00:03We've just had news from Auto Express
00:04 - 00:05They have photos of the I-Pace
00:05 - 00:07Seen on the outskirts of Berlin
00:08 - 00:12They have covered it in hashtags
00:12 - 00:15#IPace and #JaguarElectrifies
00:17 - 00:19But we own hashtags
00:19 - 00:21its central to our operation
00:24 - 00:26Mein Elon
00:27 - 00:28It's worse...
00:31 - 00:33It's worse than that it's a real car
00:34 - 00:36Not a mule
00:53 - 00:58McNeill, Ahuja , Straubel, Kimbal... stay
01:13 - 01:15What do you mean it's not a mule
01:15 - 01:17how on earth is it pre-production
01:18 - 01:23They only have a tiny plant in Solihull!
01:25 - 01:28Solihull! who even knows where that is?
01:29 - 01:31We are the premium EV brand,
01:31 - 01:34what is this going to to sales of the Model S?
01:34 - 01:37The analysts are going to crucify us
01:37 - 01:40we aren't anywhere near for the Model 3
01:40 - 01:42But we have lot's of pre-orders
01:42 - 01:46They are refundable, people might want their money back!
01:46 - 01:48Mein Elon, we are a different price bracket
01:48 - 01:52We need the loaded Model 3's out first, our
01:53 - 01:54our margin story is dependent on it.
01:56 - 01:57Year after year we've raised money
01:57 - 02:00always on our gross margin story
02:00 - 02:03now we are stuck with the low end.
02:04 - 02:08What am I going to tell the markets
02:08 - 02:13when I go back cap in hand again for capital?
02:14 - 02:16"I need it to get to production"
02:17 - 02:21When clearly JLR haven't and may even beat the 3 to market.
02:27 - 02:29I said I wanted competition
02:30 - 02:34to get people to like me.
02:34 - 02:36A less commercial image
02:41 - 02:42Now one of them has the nerve
02:43 - 02:47to call my bluff, and actually produce a non weirdmobile looking EV
02:48 - 02:53What am I going to say to Panasonic, they'll soon have batteries coming off the line
02:54 - 02:56faster than machine gun bullets.
02:56 - 02:59We'll be up to our eyeballs in lithium cells no-one else uses.
03:00 - 03:02We'll end up giving them away
03:04 - 03:07Don't worry we still have PowerWalls.
03:14 - 03:16We still have that silver Alpha car,
03:19 - 03:23I'm sure we can spin something with that.
03:25 - 03:26Get ahead of this.
03:31 - 03:33We reserved the "Model 3" vanity plate
03:40 - 03:46Put that on it, some other wheels, make it look a bit different
03:46 - 03:49Drive it up and down one of the roads outside..
03:53 - 03:56someone's bound to post it on Facebook.