| 00:00 - 00:05 | In 2016, CEO called me: "Risitas! Hey! Great news, listen!" |
| 00:05 - 00:07 | "Now It's time to release the Matrixbrute!" |
| 00:07 - 00:10 | I was like... -But it's not finished yet! |
| 00:11 - 00:16 | I knew there were some issues that hadn't been resolved. It's still in Beta. |
| 00:17 - 00:21 | He said: -We're gonna release it anyway! |
| 00:21 - 00:24 | -"As a beta!" |
| 00:29 - 00:31 | A Beta! |
| 00:31 - 00:34 | "We're gonna release it, and the buyers will beta test it!" |
| 00:38 - 00:40 | A beta! |
| 00:41 - 00:47 | It's our flagship synth, people will pay $2000 for an unfinished product! |
| 00:47 - 00:50 | The bugs are crawling all over it! |
| 00:50 - 00:56 | For example, the Noise Audio mod knob is not working as it should! |
| 00:58 - 00:59 | And the firmware developer... |
| 00:59 - 01:01 | was an intern, 12 years old! |
| 01:04 - 01:06 | When he left, no one at Arturia |
| 01:06 - 01:08 | could understand the firmware code! |
| 01:13 - 01:14 | CEO said: |
| 01:14 - 01:16 | "But this synth will be a goldmine..." |
| 01:16 - 01:20 | "...as long as we keep quiet about the bugs!" |
| 01:21 - 01:27 | "We'll even ship it with another beta, the beta of MIDI Control Center" |
| 01:35 - 01:36 | An unfinished flagship synth |
| 01:36 - 01:39 | with an unfinished control program, can you imagine!? |
| 01:41 - 01:44 | But then, I said: What shall we do |
| 01:44 - 01:47 | when users starts to complain about the bugs? |
| 01:47 - 01:49 | How should we address them? |
| 01:50 - 01:53 | -"Make them file reports" |
| 01:54 - 01:56 | Really? |
| 01:56 - 01:58 | What good will that be? |
| 01:58 - 02:02 | We will throw the reports anyway, in the trash. |
| 02:05 - 02:07 | Right? |
| 02:10 - 02:11 | You see.. |
| 02:11 - 02:13 | You see... |
| 02:15 - 02:17 | We already know about all issues |
| 02:17 - 02:20 | but we let the users file reports, just to make them feel... |
| 02:21 - 02:28 | like they're contributing to the developement, but there's no one left developing it |
| 02:29 - 02:30 | -No firmware guy? |
| 02:30 - 02:32 | No developer, exactly! |
| 02:36 - 02:39 | "That will stall them for some years" |
| 02:40 - 02:42 | "and hopefully, by then..." |
| 02:50 - 02:55 | "hopefully then... no one will care about the Matrixbrute anymore." |
| 02:56 - 02:58 | -It's been 2,5 years now. |
| 02:58 - 03:02 | Yes, it's been a long time since then, and the users are getting angry |
| 03:02 - 03:04 | but we still pretend that we're working on it. |
| 03:04 - 03:11 | It's fun to see how far we can take it. They're still filing reports. |
| 03:16 - 03:20 | We promise a new firmware! |
| 03:23 - 03:26 | That will really mess them up! |
| 03:31 - 03:36 | My bet is we can keep this up for two more years! |
