The LinkedIn product launch
20 views8/4/2026
Lee enthusiastically recounts how Jacob turned one unfinished engineering idea into an international LinkedIn product launch.
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| 00:00 - 00:05 | So Jacob asked Jason to make a quick LinkedIn post. |
| 00:05 - 00:07 | He says it is only an appetiser. |
| 00:07 - 00:10 | Just something short to continue the story. |
| 00:11 - 00:16 | Then he tells everyone I have confirmed the HYLINE-R specifications. |
| 00:17 - 00:21 | The product doesn't even exist yet! |
| 00:21 - 00:24 | I just... |
| 00:29 - 00:31 | ...made it up |
| 00:31 - 00:34 | Before I know it, Jason sends me a datasheet for it. |
| 00:38 - 00:40 | 3 pages! |
| 00:41 - 00:47 | It has torque figures, model numbers and certifications. |
| 00:47 - 00:50 | He had started creating a portuguese version. |
| 00:50 - 00:56 | The product name was something I typed into Teams as a placeholder. |
| 00:58 - 00:59 | They'd "fleshed it out" |
| 00:59 - 01:01 | using ChatGPT I think. |
| 01:04 - 01:06 | ChatGPT for fucks sake! |
| 01:06 - 01:08 | Have you heard anything like it? |
| 01:13 - 01:14 | Fuck me. |
| 01:14 - 01:16 | I tell them the specification is wrong. |
| 01:16 - 01:20 | There are four versions in SharePoint. |
| 01:21 - 01:27 | FINAL, FINAL REV A, FINAL NEW, and FINAL USE THIS.pdf |
| 01:35 - 01:36 | Jacob is calling Chris. |
| 01:36 - 01:39 | Chris is calling Jason. |
| 01:41 - 01:44 | Jason is asking Michael. |
| 01:44 - 01:47 | Michael comes over to me. |
| 01:47 - 01:49 | Meanwhile, Jacob is spiralling. |
| 01:50 - 01:53 | "LinkedIn is important" |
| 01:54 - 01:56 | Mission critical... |
| 01:56 - 01:58 | ...or some shit! |
| 01:58 - 02:02 | Informing global markets of non-existent products... |
| 02:05 - 02:07 | Nutter! |
| 02:10 - 02:11 | Starts talking... |
| 02:11 - 02:13 | about... |
| 02:15 - 02:17 | low-hanging fruit. |
| 02:17 - 02:20 | for the umpteenth time that week. |
| 02:21 - 02:28 | We make high-performance engineering solutions for the oil and gas industry!. |
| 02:29 - 02:30 | So did they post it? |
| 02:30 - 02:32 | Yeah they did! |
| 02:36 - 02:39 | Somehow, Kalam has already sold 5 in Oman! |
| 02:40 - 02:42 | Somewhere in Upper Zakum |
| 02:50 - 02:55 | Now we have to engineer the bastard thing. |
| 02:56 - 02:58 | What's next for you? |
| 02:58 - 03:04 | Naturally, I'll have to start making more shit up. |
| 03:04 - 03:09 | At first I just wanted to mess with Jacob, but then we started selling them. |
| 03:09 - 03:11 | I should tell him my other idea. |
| 03:16 - 03:20 | I'm calling it "OnlyFlange" |
| 03:23 - 03:26 | Can you imagine what they'd say... |
| 03:31 - 03:36 | Andrew would kill me if he knew how we worked! |