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78 views5/22/2025
This is what I do for living. One project that wasn't success from customers point of view

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00:00 - 00:05I joined Global and they asked me to build Opendirect API
00:05 - 00:07better hurry they said
00:07 - 00:10I got five Indian guys and said let's rock
00:11 - 00:16after 5 months we were ready
00:17 - 00:21and you know what happened?
00:21 - 00:24nothing
00:29 - 00:31nothing
00:31 - 00:34We got one specialist
00:38 - 00:40Mediabridge
00:41 - 00:47They are so broke that can't get credit
00:47 - 00:50so they can't book
00:50 - 00:56call that automation, mate!
00:58 - 00:59can't book!
00:59 - 01:01Calculate ROI for this
01:04 - 01:06Team working their
01:06 - 01:08asses off for five months
01:13 - 01:14and Mediabridge
01:14 - 01:16are still calling us
01:16 - 01:20to make a booking
01:21 - 01:27At least we were the first one in the industry
01:35 - 01:36who build the new API
01:36 - 01:39Something have to be done
01:41 - 01:44We called Talon
01:44 - 01:47they use our old API from 1990
01:47 - 01:49so this will be easy
01:50 - 01:53and they said "no thanks"
01:54 - 01:56Imagine
01:56 - 01:58they rather use that old API
01:58 - 02:02that doesn't have all inventory
02:05 - 02:07rather than jump to the new
02:10 - 02:11and you know
02:11 - 02:13they were in the team
02:15 - 02:17who designed the new API
02:17 - 02:20So I wondered what is the problem
02:21 - 02:28Called the meeting with Talon and you know what they said
02:29 - 02:301h daypart
02:30 - 02:32for digital
02:36 - 02:39so I asked
02:40 - 02:42can you give me the data
02:50 - 02:55how many percent of deals you need it
02:56 - 02:58they made some
02:58 - 03:04calculations from last year
03:04 - 03:09and gave the answer
03:09 - 03:11less than 2%
03:16 - 03:20of all their digital bookings
03:23 - 03:26"Can you change those dayparts then?"
03:31 - 03:36"Sorry mate, can't help"