| 00:00 - 00:05 | I joined Global and they asked me to build Opendirect API |
| 00:05 - 00:07 | better hurry they said |
| 00:07 - 00:10 | I got five Indian guys and said let's rock |
| 00:11 - 00:16 | after 5 months we were ready |
| 00:17 - 00:21 | and you know what happened? |
| 00:21 - 00:24 | nothing |
| 00:29 - 00:31 | nothing |
| 00:31 - 00:34 | We got one specialist |
| 00:38 - 00:40 | Mediabridge |
| 00:41 - 00:47 | They are so broke that can't get credit |
| 00:47 - 00:50 | so they can't book |
| 00:50 - 00:56 | call that automation, mate! |
| 00:58 - 00:59 | can't book! |
| 00:59 - 01:01 | Calculate ROI for this |
| 01:04 - 01:06 | Team working their |
| 01:06 - 01:08 | asses off for five months |
| 01:13 - 01:14 | and Mediabridge |
| 01:14 - 01:16 | are still calling us |
| 01:16 - 01:20 | to make a booking |
| 01:21 - 01:27 | At least we were the first one in the industry |
| 01:35 - 01:36 | who build the new API |
| 01:36 - 01:39 | Something have to be done |
| 01:41 - 01:44 | We called Talon |
| 01:44 - 01:47 | they use our old API from 1990 |
| 01:47 - 01:49 | so this will be easy |
| 01:50 - 01:53 | and they said "no thanks" |
| 01:54 - 01:56 | Imagine |
| 01:56 - 01:58 | they rather use that old API |
| 01:58 - 02:02 | that doesn't have all inventory |
| 02:05 - 02:07 | rather than jump to the new |
| 02:10 - 02:11 | and you know |
| 02:11 - 02:13 | they were in the team |
| 02:15 - 02:17 | who designed the new API |
| 02:17 - 02:20 | So I wondered what is the problem |
| 02:21 - 02:28 | Called the meeting with Talon and you know what they said |
| 02:29 - 02:30 | 1h daypart |
| 02:30 - 02:32 | for digital |
| 02:36 - 02:39 | so I asked |
| 02:40 - 02:42 | can you give me the data |
| 02:50 - 02:55 | how many percent of deals you need it |
| 02:56 - 02:58 | they made some |
| 02:58 - 03:04 | calculations from last year |
| 03:04 - 03:09 | and gave the answer |
| 03:09 - 03:11 | less than 2% |
| 03:16 - 03:20 | of all their digital bookings |
| 03:23 - 03:26 | "Can you change those dayparts then?" |
| 03:31 - 03:36 | "Sorry mate, can't help" |
