| 00:00 - 00:03 | The response, Sir |
| 00:04 - 00:05 | it has been negative. |
| 00:05 - 00:07 | We bought their mapping apps |
| 00:08 - 00:12 | Their magazines |
| 00:12 - 00:15 | Their ski movies |
| 00:17 - 00:19 | We created a bundle |
| 00:19 - 00:21 | A beautiful bundle |
| 00:24 - 00:26 | Yes. But. |
| 00:27 - 00:28 | We forgot. |
| 00:31 - 00:33 | We forgot that readers pay attention |
| 00:34 - 00:36 | They see through us |
| 00:53 - 00:58 | We gave them NFTs. Copied content. Pivots to digital. |
| 01:13 - 01:15 | What else do they want? |
| 01:15 - 01:17 | What do they want? |
| 01:18 - 01:23 | We bought every single title |
| 01:25 - 01:28 | We were supposed to own the industry |
| 01:29 - 01:31 | We own all the data |
| 01:31 - 01:34 | Syndication and cross pollination |
| 01:34 - 01:37 | We are a tech company! |
| 01:37 - 01:40 | A data company! |
| 01:40 - 01:42 | Sir, we are a media company |
| 01:42 - 01:46 | Subscription revenue and a 10x valuation! |
| 01:46 - 01:48 | Sir, you bought a bunch of magazines |
| 01:48 - 01:52 | Don't tell me what I bought |
| 01:53 - 01:54 | I bought Warren Miller |
| 01:56 - 01:57 | I bought Pinkbike |
| 01:57 - 02:00 | And Trailforks and Gaia |
| 02:00 - 02:03 | And CyclingTips and VeloNews so we'd have two |
| 02:04 - 02:08 | We made our beautiful bundle and told them to pay for it |
| 02:08 - 02:13 | How dare they say no! |
| 02:14 - 02:16 | Economic headwinds! |
| 02:17 - 02:21 | So pivot to advertising, immediately! |
| 02:27 - 02:29 | Surely the outdoor industries |
| 02:30 - 02:34 | they will support us as we deserve |
| 02:34 - 02:36 | They need us, we're the only thing left |
| 02:41 - 02:42 | They have no choice |
| 02:43 - 02:47 | and if they don't, return to the readers |
| 02:48 - 02:53 | Show them the bundle |
| 02:54 - 02:56 | Give them a Warren Miller movie made of B roll |
| 02:56 - 02:59 | Put the same story on six different websites |
| 03:00 - 03:02 | Shove it down their throats! |
| 03:04 - 03:07 | It's ok, new brands will fill the void |
| 03:14 - 03:16 | And make sure they know |
| 03:19 - 03:23 | that if we fail, if the bundle fails |
| 03:25 - 03:26 | We take it all down with us. |
| 03:31 - 03:33 | The whole outdoor media landscape |
| 03:40 - 03:46 | it falls with us. Because we bought it all |
| 03:46 - 03:49 | without knowing what made it valuable. |
| 03:53 - 03:56 | Or why people loved it. |
