Tomato Pricing
6,108 views6/8/2019
The Rise and Fall of Annual Tomato Pricing in California. Part 1
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| 00:00 - 00:03 | We need to talk about our tomato situation |
| 00:04 - 00:05 | First let's look at the map |
| 00:05 - 00:07 | Here's where the fields are |
| 00:08 - 00:12 | The haul is not too bad |
| 00:12 - 00:15 | We can make deductions for solids |
| 00:17 - 00:19 | What about the harvesting? |
| 00:19 - 00:21 | How much can we make on harvesting? |
| 00:24 - 00:26 | Mr Rufer... |
| 00:27 - 00:28 | These growers... |
| 00:31 - 00:33 | These growers want to make a profit |
| 00:34 - 00:36 | They don't think they should lose money |
| 00:53 - 00:58 | Anybody who thinks the growers should make a profit, please leave the room |
| 01:13 - 01:15 | Don't they know what I've done for them? |
| 01:15 - 01:17 | I built the Industry by myself |
| 01:18 - 01:23 | I've added more capacity than all the others |
| 01:25 - 01:28 | Built a mountain of inventory |
| 01:29 - 01:31 | Lost millions farming |
| 01:31 - 01:34 | Produced their "F-ing" trasplants |
| 01:34 - 01:37 | ...and planted them for a small fee |
| 01:37 - 01:40 | ...and they think they deserve what? |
| 01:40 - 01:42 | They think they deserve a fair return |
| 01:42 - 01:46 | That makes no sense |
| 01:46 - 01:48 | But we need them long term |
| 01:48 - 01:52 | We don't need them...they need us! |
| 01:53 - 01:54 | We're smarter than they are |
| 01:56 - 01:57 | Without me they are nothing |
| 01:57 - 02:00 | I've seen it from my Bently |
| 02:00 - 02:03 | They love me. I write them letters |
| 02:04 - 02:08 | And their organization, CTGA pisses me off |
| 02:08 - 02:13 | What's their problem |
| 02:14 - 02:16 | Don't they know I love the growers... |
| 02:17 - 02:21 | ...like a spider loves a fly |
| 02:27 - 02:29 | Don't they ever think about me |
| 02:30 - 02:34 | Don't they know who made them |
| 02:34 - 02:36 | What is their problem? |
| 02:41 - 02:42 | If I have to, I will let each |
| 02:43 - 02:47 | grower ride in my car |
| 02:48 - 02:53 | Until they agree to a price |
| 02:54 - 02:56 | Where they may break even |
| 02:56 - 02:59 | To make CTGA happy |
| 03:00 - 03:02 | What more do I have to do? |
| 03:04 - 03:07 | Don't worry, you can work for another canner |
| 03:14 - 03:16 | I write them letters |
| 03:19 - 03:23 | I add capacity |
| 03:25 - 03:26 | I build inventories |
| 03:31 - 03:33 | I grow their transplants |
| 03:40 - 03:46 | do their planting |
| 03:46 - 03:49 | Truck and process their fruit |
| 03:53 - 03:56 | And...they want a profit? Pathetic! |