| 00:00 - 00:05 | The management was unhappy with WOW because the number of subscriptions decreased steadily. |
| 00:05 - 00:07 | We're supposed to do something, get the revenue right. |
| 00:07 - 00:10 | A problem - people only played WOW for a short time |
| 00:11 - 00:16 | Log in, make WQ, Raiden 3h or make M+ |
| 00:17 - 00:21 | Suddenly someone said - Let's turn on Classic Server |
| 00:21 - 00:24 | We publish the same game again |
| 00:29 - 00:31 | and the player has to pay for it. |
| 00:31 - 00:34 | but he may only be online in Retail or Classic - not both |
| 00:38 - 00:40 | a brilliant idea |
| 00:41 - 00:47 | And we thought to ourselves - we make only a few servers with extra long waiting times |
| 00:47 - 00:50 | Because if Classic - then the true Classic |
| 00:50 - 00:56 | Let the people pay for it so they can stand in the queue and not play WOW. |
| 00:58 - 00:59 | a brilliant idea |
| 00:59 - 01:01 | We were sure it would work. |
| 01:04 - 01:06 | And when we made that public. |
| 01:06 - 01:08 | The community's freaked out with joy. |
| 01:13 - 01:14 | Everyone suddenly wanted |
| 01:14 - 01:16 | to play WOW Classic - |
| 01:16 - 01:20 | the same game - AGAIN |
| 01:21 - 01:27 | On the executive floor, there were parties. |
| 01:35 - 01:36 | Celebrated 3 days through |
| 01:36 - 01:39 | I got a bonus |
| 01:41 - 01:44 | But seriosly - Suddenly there was an attitude of expectation. |
| 01:44 - 01:47 | We had to deliver |
| 01:47 - 01:49 | We could no longer care less |
| 01:50 - 01:53 | But we still wanted to have our fun. |
| 01:54 - 01:56 | So we brainstormed. |
| 01:56 - 01:58 | Looking for new diabolic decisions |
| 01:58 - 02:02 | One of them was that we first thought we didn't make servers for the individual languages. |
| 02:05 - 02:07 | Everyone should write in English |
| 02:10 - 02:11 | English |
| 02:11 - 02:13 | Even the Russians |
| 02:15 - 02:17 | And then the Germans got angry. |
| 02:17 - 02:20 | They want to play in their language. |
| 02:21 - 02:28 | It could not be that this large number of players in Germany do not get servers. And they wanted RP servers |
| 02:29 - 02:30 | RP Server? |
| 02:30 - 02:32 | Yes - RP Server |
| 02:36 - 02:39 | They really stormed the forum. |
| 02:40 - 02:42 | And we saw in it the potential of new subscribers |
| 02:50 - 02:55 | So we gave them their servers. |
| 02:56 - 02:58 | And what did you do next? |
| 02:58 - 03:04 | We figured we'd let people reserve their names before the release. |
| 03:04 - 03:09 | New frustration potential - and matching financial figures. |
| 03:09 - 03:11 | The release was a complete success |
| 03:16 - 03:20 | Even now, people are still waiting in line for 2 hours. |
| 03:23 - 03:26 | For the same game that was released 15 years ago. |
| 03:31 - 03:36 | Even A can't do that. |
