00:00 - 00:05The management was unhappy with WOW because the number of subscriptions decreased steadily.
00:05 - 00:07We're supposed to do something, get the revenue right.
00:07 - 00:10A problem - people only played WOW for a short time
00:11 - 00:16Log in, make WQ, Raiden 3h or make M+
00:17 - 00:21Suddenly someone said - Let's turn on Classic Server
00:21 - 00:24We publish the same game again
00:29 - 00:31and the player has to pay for it.
00:31 - 00:34but he may only be online in Retail or Classic - not both
00:38 - 00:40a brilliant idea
00:41 - 00:47And we thought to ourselves - we make only a few servers with extra long waiting times
00:47 - 00:50Because if Classic - then the true Classic
00:50 - 00:56Let the people pay for it so they can stand in the queue and not play WOW.
00:58 - 00:59a brilliant idea
00:59 - 01:01We were sure it would work.
01:04 - 01:06And when we made that public.
01:06 - 01:08The community's freaked out with joy.
01:13 - 01:14Everyone suddenly wanted
01:14 - 01:16to play WOW Classic -
01:16 - 01:20the same game - AGAIN
01:21 - 01:27On the executive floor, there were parties.
01:35 - 01:36Celebrated 3 days through
01:36 - 01:39I got a bonus
01:41 - 01:44But seriosly - Suddenly there was an attitude of expectation.
01:44 - 01:47We had to deliver
01:47 - 01:49We could no longer care less
01:50 - 01:53But we still wanted to have our fun.
01:54 - 01:56So we brainstormed.
01:56 - 01:58Looking for new diabolic decisions
01:58 - 02:02One of them was that we first thought we didn't make servers for the individual languages.
02:05 - 02:07Everyone should write in English
02:10 - 02:11English
02:11 - 02:13Even the Russians
02:15 - 02:17And then the Germans got angry.
02:17 - 02:20They want to play in their language.
02:21 - 02:28It could not be that this large number of players in Germany do not get servers. And they wanted RP servers
02:29 - 02:30RP Server?
02:30 - 02:32Yes - RP Server
02:36 - 02:39They really stormed the forum.
02:40 - 02:42And we saw in it the potential of new subscribers
02:50 - 02:55So we gave them their servers.
02:56 - 02:58And what did you do next?
02:58 - 03:04We figured we'd let people reserve their names before the release.
03:04 - 03:09New frustration potential - and matching financial figures.
03:09 - 03:11The release was a complete success
03:16 - 03:20Even now, people are still waiting in line for 2 hours.
03:23 - 03:26For the same game that was released 15 years ago.
03:31 - 03:36Even €A can't do that.