RMS Print Controller Video 2
233 views6/15/2017
How RMS Print Controller benefits retailers and eliminates mistakes
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| 00:00 - 00:03 | We have reports of incorrect shelf edge ticketing... |
| 00:04 - 00:05 | There are customer complaints... |
| 00:05 - 00:07 | coming from stores here and here... |
| 00:08 - 00:12 | There have been complaints made... |
| 00:12 - 00:15 | directly to Head Office... |
| 00:17 - 00:19 | How did these incorrect prices happen? |
| 00:19 - 00:21 | Have we issued double refunds to fix the issue? |
| 00:24 - 00:26 | Herr Retail Director.... |
| 00:27 - 00:28 | Trading Standards... |
| 00:31 - 00:33 | Trading Standards wish to meet with you... |
| 00:34 - 00:36 | They wish to discuss these price errors with you personally... |
| 00:53 - 00:58 | Everyone leave the room except, Retail Ops, Marketing, Finance and IT... |
| 01:13 - 01:15 | FFS!!! Trading Standards.... |
| 01:15 - 01:17 | Trading Standards want to see me...PERSONALLY!! |
| 01:18 - 01:23 | They'll be crawling around our stores for f***ing months now! |
| 01:25 - 01:28 | WTF are we doing using spreadsheets... |
| 01:29 - 01:31 | For something as important as Promotional Pricing... |
| 01:31 - 01:34 | Because someone in IT and Finance... |
| 01:34 - 01:37 | Thinks it's cheaper and easier... |
| 01:37 - 01:40 | To update prices and descriptions manually... |
| 01:40 - 01:42 | Herr Retail Director, we get Excel for free with our Office 365 subscriptions.. |
| 01:42 - 01:46 | But it's a sodding, bloody spreadsheet FFS! |
| 01:46 - 01:48 | But we can just copy and paste most of the information quite easily |
| 01:48 - 01:52 | Yes, but we also copy and paste all the mistakes... |
| 01:53 - 01:54 | I dont want to hear it... |
| 01:56 - 01:57 | Incorrect spellings and brand info... |
| 01:57 - 02:00 | lower WAS than NOW prices... |
| 02:00 - 02:03 | missing product information and incorrect promotional messages... |
| 02:04 - 02:08 | I've even witnessed dodgy POS myself stating "SPECIAL OFFER 6 donuts".... |
| 02:08 - 02:13 | ...."6 bloody donuts for the price of 12"!!! |
| 02:14 - 02:16 | Just how difficult can promotional ticketing be? |
| 02:17 - 02:21 | I've told you before to invest in a proper ticketing solution... |
| 02:27 - 02:29 | Get me Karen Dyke from RMS on the phone... |
| 02:30 - 02:34 | Their Print Controller module can fix all this... |
| 02:34 - 02:36 | And win back the trust of our customers... |
| 02:41 - 02:42 | And you, Mr Marketing Manager... |
| 02:43 - 02:47 | Stop shipping boxes and boxes of incorrect POS material to stores... |
| 02:48 - 02:53 | And hoping they sell the products or have enough windows... |
| 02:54 - 02:56 | Store Teams spend hours sorting through it... |
| 02:56 - 02:59 | Only to find it's incorrect, wrong or out of date.. |
| 03:00 - 03:02 | Print the POS material in-store for gods sake... |
| 03:04 - 03:07 | It's OK....you don't even like using Excel... |
| 03:14 - 03:16 | I can see it now....all our customers... |
| 03:19 - 03:23 | Deserting us in droves to shop online with Amazon.... |
| 03:25 - 03:26 | Retail Ops.... |
| 03:31 - 03:33 | Send a message to all stores... |
| 03:40 - 03:46 | but dont' copy in the CEO, as he will hit the roof if he hears about this... |
| 03:46 - 03:49 | And will chew your balls off.... |
| 03:53 - 03:56 | Get RMS on the phone now... |