| 00:00 - 00:03 | They have a parser for our native file format |
| 00:04 - 00:05 | They found out how the database works |
| 00:05 - 00:07 | and how the blocks are linked together |
| 00:08 - 00:12 | They found different versions have different fields... |
| 00:12 - 00:15 | and even decoded many of the enums. |
| 00:17 - 00:19 | That's OK, there's a lot more to it than that. |
| 00:19 - 00:21 | When they try to turn it into a board they'll fail. |
| 00:24 - 00:26 | Sir... |
| 00:27 - 00:28 | they... |
| 00:31 - 00:33 | they already have a board importer |
| 00:34 - 00:36 | it works pretty well |
| 00:53 - 00:58 | These people stay in the room: product lead, the format engineers and the marketing director |
| 01:13 - 01:15 | THAT WAS A BINARY FORMAT |
| 01:15 - 01:17 | WE NEVER DOCUMENTED ANY OF IT |
| 01:18 - 01:23 | WE DIDN'T EVEN PUT THE MANUALS ONLINE |
| 01:25 - 01:28 | Even the forums need a subscription. |
| 01:29 - 01:31 | Your engineers told me it was too complicated to work out. |
| 01:31 - 01:34 | Even Altium would need to use extracta, you said. |
| 01:34 - 01:37 | They were supposed to need a license for that... |
| 01:37 - 01:40 | even for their existing designs |
| 01:40 - 01:42 | Sir, should we really be locking down that data anyway? |
| 01:42 - 01:46 | This is about the shareholders. Quarterly figures! |
| 01:46 - 01:48 | Sir, but don't they own their designs? |
| 01:48 - 01:52 | What kind of anti-growth nonsense is this? |
| 01:53 - 01:54 | They get what they're given. |
| 01:56 - 01:57 | You have spent too many years on the support forums |
| 01:57 - 02:00 | where you only learned to care about the customers. |
| 02:00 - 02:03 | How are we going to lock them in now? |
| 02:04 - 02:08 | First the PCBs and then what, the schematics? |
| 02:08 - 02:13 | Why did we even buy OrCad, then? |
| 02:14 - 02:16 | 1999! Their project was only 7 years old then! |
| 02:17 - 02:21 | It didn't even have a tool framework. People used Eagle! |
| 02:27 - 02:29 | I never talked to a customer anyway. |
| 02:30 - 02:34 | Who cares what they want as long as they can't leave. |
| 02:34 - 02:36 | Vendor lock in. |
| 02:41 - 02:42 | Open source. |
| 02:43 - 02:47 | All those files we've been keeping locked down. |
| 02:48 - 02:53 | Importing via ASCII outputs only, and we provided the tool for that too |
| 02:54 - 02:56 | Such a waste of potential fees! |
| 02:56 - 02:59 | Recurring fees! Upgrades to new versions! |
| 03:00 - 03:02 | We were going to put it in the cloud! |
| 03:04 - 03:07 | We can still do the chip stuff |
| 03:14 - 03:16 | The lock-in is ending |
| 03:19 - 03:23 | How can we put this in the Q1 report? |
| 03:25 - 03:26 | It's over. |
| 03:31 - 03:33 | The designs will be free. |
| 03:40 - 03:46 | But if you think this means we're done here |
| 03:46 - 03:49 | you have another think coming. |
| 03:53 - 03:56 | Put some AI in it. |
