Scenes from the bunker - the Legal LinkedInfluencers

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143 views4/12/2025
A satirical take on the classic 'Downfall' scene, reflecting the shift in LinkedIn's legal community.

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00:00 - 00:03The Legal LinkedInfluencers lists have been published.
00:04 - 00:05Barrister, in-house lawyers
00:05 - 00:07even independent law firms are on it
00:08 - 00:12We've been posting award announcements constantly
00:12 - 00:15press releases, humblebrags - with minimal engagement
00:17 - 00:19Issue a legal update on recent changes in tax law
00:19 - 00:21ask everyone in the firm to share and repost
00:24 - 00:26Sir, it's....
00:27 - 00:28It's...
00:31 - 00:33it's no longer about boring corporate updates sir
00:34 - 00:36They're sharing personal stories, even jokes
00:53 - 00:58Leave the room, if you have ever posted a photo of yourself with a coffee
01:13 - 01:15I built this network on corporate updates
01:15 - 01:17Deal notices! Award shortlistings! Dense whitepapers in pdfs!
01:18 - 01:23And now I'm told...
01:25 - 01:28...authentic personal content drives reach?
01:29 - 01:31I don't want to read
01:31 - 01:34'An open letter to my younger self'.
01:34 - 01:37Or share "how I failed forward" as a lawyer
01:37 - 01:40It's cringe!
01:40 - 01:42Sir, they call it 'building a personal brand'
01:42 - 01:46LinkedIn was supposed to be a professional platform
01:46 - 01:48The algorithm rewards it, sir.
01:48 - 01:52The algorithm rewards nonsense.
01:53 - 01:54I've spent 20 years writing like a lawyer.
01:56 - 01:57And now... I'm supposed to 'write like I speak'?
01:57 - 02:00I don't even speak like I speak!
02:00 - 02:03People posting selfies on the beach on holiday...
02:04 - 02:08...Captioned: 'Feeling grateful today.'
02:08 - 02:13Grateful for what?
02:14 - 02:16Their own post?
02:17 - 02:21It's supposed to be for business, purely business
02:27 - 02:29A place for industry updates
02:30 - 02:34Not stupid polls about your favourite Quality Street
02:34 - 02:36Or silly memes and spoof videos
02:41 - 02:42Pictures of children
02:43 - 02:47Pictures of puppies
02:48 - 02:53People shamelessly modelling their company merch
02:54 - 02:56Talking head videos
02:56 - 02:59Endless carousels
03:00 - 03:02Ridiculous Chat GPT action figures and plushy dolls
03:04 - 03:07It's OK, your action figure was really funny and clever
03:14 - 03:16Maybe I do need a personal brand coach.
03:19 - 03:23Invest in CapCut Pro.
03:25 - 03:26Maybe one of those LinkedIn ghostwriters.
03:31 - 03:33A photoshoot in Hoxton or something.
03:40 - 03:46Get one of those ring lights
03:46 - 03:49God help me .. I might even have to post a selfie.
03:53 - 03:56I never thought it would come to this.