| 00:00 - 00:03 | The Legal LinkedInfluencers lists are being published. |
| 00:04 - 00:05 | The Bar, in-house legal... |
| 00:05 - 00:07 | ...even independent law firms are on it. |
| 00:08 - 00:12 | We've been posting award announcements constantly |
| 00:12 - 00:15 | press releases, humblebrags - with minimal engagement |
| 00:17 - 00:19 | Issue a legal update on recent changes in tax law |
| 00:19 - 00:21 | ask everyone in the firm to share and repost |
| 00:24 - 00:26 | Sir, it's.... |
| 00:27 - 00:28 | it's |
| 00:31 - 00:33 | it's no longer about boring corporate updates |
| 00:34 - 00:36 | They're sharing personal stories, even jokes |
| 00:53 - 00:58 | Leave the room, if you have ever posted a photo of yourself with a coffee |
| 01:13 - 01:15 | I built this network on corporate updates. |
| 01:15 - 01:17 | Deal notices! Award shortlistings! Dense whitepapers in pdfs! |
| 01:18 - 01:23 | And now I'm told... |
| 01:25 - 01:28 | ...authentic personal content drives reach? |
| 01:29 - 01:31 | I don't want to read |
| 01:31 - 01:34 | 'An open letter to my younger self'. |
| 01:34 - 01:37 | Or share '5 lessons I learned from failing forward'. |
| 01:37 - 01:40 | It's cringe! |
| 01:40 - 01:42 | Sir, they call it 'building a personal brand' |
| 01:42 - 01:46 | LinkedIn was supposed to be a professional platform |
| 01:46 - 01:48 | The algorithm rewards it, sir. |
| 01:48 - 01:52 | The algorithm rewards nonsense. |
| 01:53 - 01:54 | I've spent 20 years writing like a lawyer. |
| 01:56 - 01:57 | And now... I'm supposed to 'write like I speak'? |
| 01:57 - 02:00 | I don't even speak like I speak! |
| 02:00 - 02:03 | People posting selfies on beaches. |
| 02:04 - 02:08 | Captioned: 'Feeling grateful today.' |
| 02:08 - 02:13 | Grateful for what? |
| 02:14 - 02:16 | Their own post? |
| 02:17 - 02:21 | LinkedIn was supposed to be a professional platform. |
| 02:27 - 02:29 | A place for industry updates |
| 02:30 - 02:34 | Not polls asking silly "would you rather" questions. |
| 02:34 - 02:36 | Or silly memes and spoofs |
| 02:41 - 02:42 | Pictures of children |
| 02:43 - 02:47 | Pictures of puppies |
| 02:48 - 02:53 | People modelling company merch |
| 02:54 - 02:56 | Talking head videos |
| 02:56 - 02:59 | Endless carousels |
| 03:00 - 03:02 | Stupid Chat GPT action figures and plushies |
| 03:04 - 03:07 | It's OK, your action figure was really funny and clever |
| 03:14 - 03:16 | Maybe I do need a personal brand coach. |
| 03:19 - 03:23 | Get CapCut Pro. |
| 03:25 - 03:26 | Maybe one of those LinkedIn ghostwriters. |
| 03:31 - 03:33 | A photoshoot in Hoxton or something. |
| 03:40 - 03:46 | God help me .. I might even have to post a selfie. |
| 03:46 - 03:49 | Get one of those ring lights |
| 03:53 - 03:56 | I never thought it would come to this |
