EA Exec explains Apex Legends Season 7
81 views11/15/2020
A newly-promoted executive at Electronic Arts describes one of the first brainstorming meetings for Apex Legends Season 7
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| 00:00 - 00:05 | Listen to this. So I'm called into a meeting with Andrew and the others a few months back |
| 00:05 - 00:07 | Vince and a few Respawn guys are there as well |
| 00:07 - 00:10 | Andrew says "Gentlemen, we need to improve Apex" |
| 00:11 - 00:16 | Respawn was ready. Ideas are flying. Season 7. New map. Horizon. |
| 00:17 - 00:21 | Finally Vince goes "Let's upgrade the servers and fix some bugs" |
| 00:21 - 00:24 | Do you know who we are? |
| 00:29 - 00:31 | Do you? |
| 00:31 - 00:34 | Not for ONE second did we consider not fucking the playerbase |
| 00:38 - 00:40 | Straight face, Andrew goes... Get the fuck out |
| 00:41 - 00:47 | Now they're gathering up their stuff to leave |
| 00:47 - 00:50 | One dev goes, "One of our artists drew this new Gibby skin" |
| 00:50 - 00:56 | Andrew hops on the table, pulls it out, and just lets it go all over the sketchbook |
| 00:58 - 00:59 | "Here's a recolor" |
| 00:59 - 01:01 | "8000 coins. Bundle that" |
| 01:04 - 01:06 | Now they're limping out of the conference room |
| 01:06 - 01:08 | Right back to their cubicles |
| 01:13 - 01:14 | I swear |
| 01:14 - 01:16 | I couldn't believe it |
| 01:16 - 01:20 | They'd been preparing for weeks! |
| 01:21 - 01:27 | How was any of that going to make money? We don't care about the players |
| 01:35 - 01:36 | This is EA! |
| 01:36 - 01:39 | If you care what people think, go work at Chic-fil-A! |
| 01:41 - 01:44 | No but seriously, seriously. They're like what do we got |
| 01:44 - 01:47 | The playerbase is complaining a lot |
| 01:47 - 01:49 | Apparently the bugs are pretty bad |
| 01:50 - 01:53 | Some players lose audio in the vehicle on the new map |
| 01:54 - 01:56 | They call it a Trident |
| 01:56 - 01:58 | You get in and just... no sound |
| 01:58 - 02:02 | I'm like fuck that noise. Literally. Let's change the battle pass |
| 02:05 - 02:07 | You're gonna love this |
| 02:10 - 02:11 | My finest work |
| 02:11 - 02:13 | We'll change the points to stars |
| 02:15 - 02:17 | We'll change the points to stars |
| 02:17 - 02:20 | and make the challenges five times longer! |
| 02:21 - 02:28 | The players are too stupid to notice. And at the season split, we'll sell additional battle pass levels in a bundle with some rare skins |
| 02:29 - 02:30 | And the piss Gibby? |
| 02:30 - 02:32 | And the piss Gibby! |
| 02:36 - 02:39 | I almost had them make it a Wraith skin! |
| 02:40 - 02:42 | And then we had Respawn do an AMA on Reddit |
| 02:50 - 02:55 | I felt bad, not really, but Reddit really gave them hell |
| 02:56 - 02:58 | So do you still work there? |
| 02:58 - 03:04 | Oh of course. It's crazy how things end up working out |
| 03:04 - 03:09 | They actually promoted me right after that meeting because I'm such a good fit |
| 03:09 - 03:11 | I get a deep satisfaction from fucking our customers |
| 03:16 - 03:20 | Money is Viagra for me |
| 03:23 - 03:26 | My wife hates it. She has to dress like a customer. |
| 03:31 - 03:36 | Wanna hear something funny? Andrew named his balls 'pride' and 'accomplishment'... |