FoxNext discusses Phoenix release
8,808 views6/14/2019
FoxNext marketing team discusses the Phoenix unlock controversy
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| 00:00 - 00:05 | So we are about to release Phoenix in line with the movie release |
| 00:05 - 00:07 | We publish the promo and show the requirements |
| 00:07 - 00:10 | We made her powerful, a legendary... |
| 00:11 - 00:16 | The team requirement needed to be appropriate for this type of character and her powers |
| 00:17 - 00:21 | Mystic-Villain-Controllers |
| 00:21 - 00:24 | Nobu |
| 00:29 - 00:31 | Nobu |
| 00:31 - 00:34 | They were spending refreshing on Hand Assassin nodes daily |
| 00:38 - 00:40 | Nobu... |
| 00:41 - 00:47 | Players already spent money to unlock and rank up Psylocke for their X-Men team |
| 00:47 - 00:50 | And even though the required team made no sense |
| 00:50 - 00:56 | They wanted everyone at 5 stars for the Phoenix release |
| 00:58 - 00:59 | We changed it to 6 |
| 00:59 - 01:01 | Now they need 200 more shards for each character |
| 01:04 - 01:06 | They used all those cores for refreshes |
| 01:06 - 01:08 | They geared up this team |
| 01:13 - 01:14 | 6-stars... |
| 01:14 - 01:16 | If it was 5, everyone would have unlocked her |
| 01:16 - 01:20 | We even showed them 5 stars in the promo |
| 01:21 - 01:27 | Someone said it was our "gift" to veterans and were like... "Thank you foxNext" |
| 01:35 - 01:36 | They even asked for refunds |
| 01:36 - 01:39 | One guy messaged FoxNext support for his money back.. not the app store |
| 01:41 - 01:44 | But listen, we get it.. |
| 01:44 - 01:47 | Players were mad and some felt cheated |
| 01:47 - 01:49 | So we gave them an event to show our appreciation |
| 01:50 - 01:53 | "Orbs-a-plenty" |
| 01:54 - 01:56 | You open orbs |
| 01:56 - 01:58 | You get psylocke orbs |
| 01:58 - 02:02 | But we put the tiers so high that most won't get tier 1 |
| 02:05 - 02:07 | Nobu... |
| 02:10 - 02:11 | And then |
| 02:11 - 02:13 | (laughs in RNG) |
| 02:15 - 02:17 | We put an offer in the store |
| 02:17 - 02:20 | For 85 players to buy 120 gold orbs for $20 |
| 02:21 - 02:28 | We made /u/cerebro tell reddit it was a mistake but they get to keep the gold |
| 02:29 - 02:30 | A/B testing? |
| 02:30 - 02:32 | A/B testing again... |
| 02:36 - 02:39 | Now they are begging for their gold "offer" |
| 02:40 - 02:42 | They are going to buy gold orbs... |
| 02:50 - 02:55 | They completely forgot about 6-star Phoenix |
| 02:56 - 02:58 | Are you going to give players gold? |
| 02:58 - 03:04 | We'll toss some "huge" rewards in a calendar and wait for "thank you" posts on reddit |
| 03:04 - 03:09 | Most players will be fine until they start seeing Phoenix teams are meta |
| 03:09 - 03:11 | But atleast they get a 2-star America Chavez |
| 03:16 - 03:20 | They are still buying orbs... |
| 03:23 - 03:26 | Even overpriced shard offers |
| 03:31 - 03:36 | The offers get worse and worse, i don't even know who is buying |