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Age of Sigmar interview
GW's lead designer sheds some light on the creative process behidn the new Warhammer game

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00:00 - 00:05so the shareholders want to see more Fantasy sales
00:05 - 00:07they tell us "go get these neckbeards buying plastic again"
00:07 - 00:10we say "sure, let's rethink these prices"
00:11 - 00:16Fantasy has better rules but 40k is much more affordable
00:17 - 00:21they say "people clearly want marines and round bases"
00:21 - 00:24round bases!
00:26 - 00:28...and marines...
00:29 - 00:31round bases!
00:31 - 00:34one of them even said "nobody plays with points anymore"
00:38 - 00:41no points!
00:41 - 00:47just throw whatever you have on the table and mash it all into each other
00:47 - 00:50It's not like wargaming is about army-building or anything
00:50 - 00:56as long as it fits on your side of the table it all goes
00:58 - 00:59screw balance!
00:59 - 01:01it's about fun!
01:04 - 01:06players asked about tournaments!
01:06 - 01:08you should have seen those Facebook comments
01:13 - 01:14I just couldn't care any more!
01:14 - 01:16I'd told them to go figure it out
01:16 - 01:20"let me know if you need any help"
01:21 - 01:27"If you are concerned about rules then you're probably not going to enjoy it"
01:35 - 01:36they told me
01:36 - 01:39measuring from the model damages the paint
01:41 - 01:44the shareholders really loved hearing that
01:44 - 01:47it reminded them of finecast, people rebuying miscast miniatures
01:47 - 01:49 and our overpriced refurbishing tools
01:50 - 01:53so we immediately released this new paint
01:54 - 01:56extra shiny gold
01:56 - 01:583.50 quid for a pot, and you need two of them
01:58 - 02:02and 17 quid for the can, why not!
02:05 - 02:08go make the marines extra shiny boys!
02:10 - 02:11and then to think...
02:11 - 02:14we told them the End Times was just the beginning!
02:15 - 02:17we sold them piles of hardcover books
02:17 - 02:20then made everything obsolete again
02:21 - 02:28and don't get me started on what we replaced them with
02:29 - 02:30...staring contests...
02:30 - 02:33yes! and measuring each other's neckbeards!
02:36 - 02:41imagine them in their basements sizing up their moustaches
02:40 - 02:44with blue measuring sticks
02:50 - 02:55that sure is going to appeal to a younger audience
02:56 - 02:59...that's what the shareholders wanted right?...
02:59 - 03:04I have no idea who's supposed to buy this
03:04 - 03:09we put some interns on the warscrolls
03:09 - 03:11didn't even tell Forgewold about it
03:16 - 03:20they're as confused as everyone else
03:23 - 03:26including the retailers
03:31 - 03:36and then we wonder why kids prefer video games these days