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People not buying 'Green Products': Hitler Reacts
Hitler finds out that people are not buying Green Products despite having Pro-Green Attitude. He then 'solves' the problem.

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00:00 - 00:03Sir, our people are still not buying GREEN PRODUCTS...
00:04 - 00:05we are cutting too many trees
00:05 - 00:07forests are shrinking rapidly!
00:08 - 00:12Our Cognitive-Affective-Behavorial (ABC) Attitude Change model is not working...
00:12 - 00:15We need new research to manage Consumer Behavior & save our forests.
00:17 - 00:19But I read this model in IIM K
00:19 - 00:21in Consumer Behavior,Term V, Deepak sir taught us.
00:24 - 00:26My lord ...
00:27 - 00:28Sir...
00:31 - 00:33Sir, but there is a catch.. Attitude-Behavior Link
00:34 - 00:36& there are mediating factors & barriers
00:53 - 00:58Managers from...all non-IIMs...networkers...gas masters... get out.
01:13 - 01:15Damn it... how could I forget??
01:15 - 01:17"Attitude needs favorable conditions to manifest"
01:18 - 01:23We did a project on Attitude Change ...Read paper on 'Green Purchasing' by Joshi & Rehman.
01:25 - 01:28It talked about motives, facilitators and barriers...
01:29 - 01:31affecting purchase decision-making
01:31 - 01:34... towards green products & other things.
01:34 - 01:37Product attributes along with attitude towards environment
01:37 - 01:40...determines purchase behavior. Why didn't we use this ?!?
01:40 - 01:42But we created Pro-environment atitude in all
01:42 - 01:46that's not enough! We need product attributes to favor this attitude!
01:46 - 01:48..we also did green manufacturing & marketing
01:48 - 01:52You STILL don't fully understand Consumer Behavior !!
01:53 - 01:54We need to make Green Products
01:56 - 01:57.. 'truly accessible'.Make prices..
01:57 - 02:00..of Green goods more affordable. Ensure logistical..
02:00 - 02:03..availability. Provide more options among green products.
02:04 - 02:08Don't dilute functional attributes in name of 'green' products.Offer..
02:08 - 02:13..better AND greener products on nearby shopping shelves. Fix 'green standards' & eco-labels ..
02:14 - 02:16..that public can trust. Build awareness. Run campaign
02:17 - 02:21For the Pro-Green Attitude to manifest as behavior- build an entire Green Ecosystem!!
02:27 - 02:29That's how you manage Consumer Behavior.
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