| 00:06 - 00:09 | Extractivism is a system, Neo. |
| 00:09 - 00:11 | Financial management is our enemy. |
| 00:12 - 00:14 | When you’re inside, you look around, |
| 00:14 - 00:16 | what do you see? Managers, engineers, |
| 00:16 - 00:17 | analysts, |
| 00:17 - 00:18 | operators. |
| 00:18 - 00:21 | The very minds of the people we are trying to serve. |
| 00:21 - 00:22 | But until we do, |
| 00:22 - 00:25 | these people are still a part of that system, |
| 00:25 - 00:26 | and that makes us their enemy. |
| 00:26 - 00:28 | You have to understand, |
| 00:29 - 00:31 | most of these people are not ready to go lean. |
| 00:32 - 00:33 | And many of them are so inured, |
| 00:33 - 00:36 | so hopelessly dependent on financial management |
| 00:36 - 00:38 | that they will fight to protect it. |
| 00:40 - 00:42 | Were you listening to me, Neo, |
| 00:42 - 00:44 | or were you thinking of this hot startup? |
| 00:44 - 00:45 | I was… |
| 00:45 - 00:47 | Look again. |
| 00:47 - 00:50 | Freeze it. |
| 00:53 - 00:56 | This… This isn’t an extractivist business? |
| 00:56 - 01:00 | No... It’s another training program |
| 01:00 - 01:01 | designed to teach you one thing. |
| 01:03 - 01:04 | If you are not one of us, |
| 01:04 - 01:06 | you are one of them. |
| 01:06 - 01:07 | What are they? |
| 01:07 - 01:09 | Strategy consultants. |
| 01:09 - 01:12 | They can move in and out of any process |
| 01:12 - 01:14 | still operated using financial management. |
| 01:14 - 01:15 | That means that anyone |
| 01:15 - 01:18 | that did not go lean |
| 01:18 - 01:20 | is potentially on their side. |
| 01:20 - 01:22 | Through management by objectives, |
| 01:22 - 01:25 | they are everyone |
| 01:25 - 01:26 | and they are no one. |
| 01:27 - 01:28 | We've been profitable by hiding from them, |
| 01:28 - 01:30 | by running from them. |
| 01:30 - 01:32 | But they are the gatekeepers. |
| 01:32 - 01:33 | They are guarding all the strategic projects. |
| 01:33 - 01:34 | They are holding all the discretionary funds, |
| 01:34 - 01:36 | which means that sooner or later, |
| 01:36 - 01:38 | someone is going to have to fight them. |
| 01:38 - 01:39 | Someone? |
| 01:39 - 01:41 | I won’t lie to you, Neo. |
| 01:41 - 01:44 | Every single man or woman who has stood their ground, |
| 01:44 - 01:45 | everyone who has fought strategy consultants |
| 01:45 - 01:46 | has failed. |
| 01:46 - 01:48 | But where they have failed, |
| 01:48 - 01:49 | you will succeed. |
| 01:50 - 01:50 | Why? |
| 01:50 - 01:51 | I’ve seen a consultant |
| 01:51 - 01:53 | enforce delirious cost-accounting. |
| 01:53 - 01:55 | Entire Blue Ocean strategies |
| 01:55 - 01:57 | ended as nothing but air. |
| 01:57 - 01:57 | Yet their grip |
| 01:58 - 01:58 | onto power |
| 01:58 - 02:00 | is still based in a financial system |
| 02:00 - 02:01 | that is built on accounting rules. |
| 02:02 - 02:03 | Because of that, |
| 02:03 - 02:04 | they will never be |
| 02:04 - 02:06 | as resilient or as agile |
| 02:06 - 02:06 | as you can be. |
| 02:11 - 02:13 | What are you trying to tell me, |
| 02:13 - 02:16 | that I can ignore budgets? |
| 02:17 - 02:18 | No, Neo. |
| 02:18 - 02:21 | I’m trying to tell you |
| 02:20 - 02:22 | that when you’re ready, |
| 02:23 - 02:24 | you won’t have to. |
