| 00:23 - 00:24 | This is it. |
| 00:27 - 00:29 | Let me give you one piece of advice. |
| 00:31 - 00:32 | Be honest. |
| 00:34 - 00:35 | He sees more than you can imagine. |
| 00:45 - 00:46 | At last. |
| 00:48 - 00:49 | Welcome, Neo. |
| 00:50 - 00:52 | As you no doubt have guessed, |
| 00:52 - 00:53 | I am Morpheus's CEO. |
| 00:54 - 00:57 | It’s an honor to meet you. |
| 00:57 - 00:58 | No, |
| 00:58 - 01:00 | the honor is mine. |
| 01:01 - 01:02 | Please... |
| 01:02 - 01:03 | come. Sit. |
| 01:18 - 01:23 | I imagine that right now you’re feeling a bit like Alice, |
| 01:25 - 01:26 | tumbling down the rabbit hole? |
| 01:27 - 01:28 | Hm? |
| 01:28 - 01:29 | You could say that. |
| 01:30 - 01:31 | I can see it in your eyes. |
| 01:33 - 01:38 | You have the look of a man who accepts what he sees because he is expecting to wake up. |
| 01:40 - 01:43 | Ironically, this is not far from the truth. |
| 01:43 - 01:45 | Do you believe in power games, Neo? |
| 01:46 - 01:47 | No. |
| 01:48 - 01:49 | Why not? |
| 01:49 - 01:50 | Because I don’t like the idea that |
| 01:50 - 01:52 | I’m not in control of my career. |
| 01:53 - 01:54 | I know exactly |
| 01:55 - 01:56 | what you mean. |
| 02:01 - 02:03 | Let me tell you why you’re here. |
| 02:04 - 02:06 | You’re here because you know something. |
| 02:06 - 02:08 | What you know you can’t explain. |
| 02:08 - 02:10 | But you feel it. |
| 02:10 - 02:13 | You’ve felt it your entire career. |
| 02:13 - 02:14 | That there’s something wrong with our business culture. |
| 02:14 - 02:17 | You don’t know what it is, but it’s there, |
| 02:17 - 02:19 | like a splinter in your mind, |
| 02:20 - 02:21 | driving you mad. |
| 02:22 - 02:25 | It is this feeling that has brought you to me. |
| 02:28 - 02:30 | Do you know what I’m talking about? |
| 02:31 - 02:33 | Extractivism? |
| 02:35 - 02:39 | Do you want to know what it is? |
| 02:42 - 02:44 | Extractivism is everywhere. |
| 02:44 - 02:46 | It is all around us, |
| 02:46 - 02:48 | even now in this meeting room. |
| 02:49 - 02:51 | You can see it when you look at your KPIs, |
| 02:51 - 02:54 | or when you attend your meetings. |
| 02:54 - 02:55 | You can feel it |
| 02:55 - 02:58 | when you follow your processes, |
| 02:58 - 02:59 | when you report your sales, |
| 03:00 - 03:03 | when you sign a memo. |
| 03:03 - 03:05 | It is the management system |
| 03:05 - 03:06 | that has been pulled over your eyes |
| 03:07 - 03:09 | to blind you from the truth. |
| 03:10 - 03:12 | What truth? |
| 03:16 - 03:18 | That you are trapped in a toxic culture, Neo. |
| 03:19 - 03:22 | Like everyone else, you were educated into resignation |
| 03:22 - 03:24 | raised into a system that you cannot see |
| 03:24 - 03:26 | nor hear or touch. |
| 03:26 - 03:29 | A prison for your mind. |
| 03:36 - 03:41 | Unfortunately, no one can be told what extractivism is. |
| 03:45 - 03:47 | You have to see it for yourself. |
| 03:56 - 03:59 | This is your last chance. |
| 03:59 - 04:01 | After this, there is no turning back. |
| 04:01 - 04:03 | You take the blue pill, |
| 04:03 - 04:04 | the workshop ends, |
| 04:04 - 04:07 | you walk back into your cubicle and believe |
| 04:07 - 04:08 | whatever you want to believe. |
| 04:08 - 04:10 | You take the red pill, |
| 04:10 - 04:12 | you stay on the gemba, |
| 04:12 - 04:13 | and I show you |
| 04:13 - 04:16 | how far root-cause analysis goes… |
| 04:25 - 04:28 | Remember, |
| 04:27 - 04:29 | all I’m offering is the truth, |
| 04:29 - 04:30 | nothing more. |
| 04:44 - 04:46 | Follow me. |
