CRO In-house
14 views8/29/2024
We don't need optimization. We do optimization in-house.....
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| 00:00 - 00:05 | So, I told CEO to tell the CRO agency to get lost because... |
| 00:05 - 00:07 | we have it in-house! I can do it. |
| 00:07 - 00:10 | CRO experts? I can do that easily |
| 00:11 - 00:16 | Anyway, it's way better to "monitor the test" than preparing dumb reports |
| 00:17 - 00:21 | My first A/B, button colors, of course! |
| 00:21 - 00:24 | 6 of them |
| 00:29 - 00:31 | 6! |
| 00:31 - 00:34 | Spent weeks trying to get statistical significance |
| 00:38 - 00:40 | And now... |
| 00:41 - 00:47 | ...now the store looks like a circus! Red button won on mobile, yellow on desktop... |
| 00:47 - 00:50 | and the whole store is green-themed! |
| 00:50 - 00:56 | You should see it - it's like a Christmas tree gone wrong! |
| 00:58 - 00:59 | And I... |
| 00:59 - 01:01 | And I’ve managed to waste so much time on this nonsense... |
| 01:04 - 01:06 | The designers were pissed.. |
| 01:06 - 01:08 | ...but I told them that we need... |
| 01:13 - 01:14 | ...we need to... |
| 01:14 - 01:16 | ..make data-driven decisions! |
| 01:16 - 01:20 | You should see their faces on the all-hands! |
| 01:21 - 01:27 | CEO even praising me for helping company moving forward! Thinking out of the box! |
| 01:35 - 01:36 | Even told me.. |
| 01:36 - 01:39 | ...you're saving us money... |
| 01:41 - 01:44 | ...please fully focus on further testing! |
| 01:44 - 01:47 | I promised I'll commit, I’ve already got my next test lined up... |
| 01:47 - 01:49 | ..out of my pocket... |
| 01:50 - 01:53 | A sticky ATC button test! |
| 01:54 - 01:56 | Just to kill more.. |
| 01:56 - 01:58 | ...time.. |
| 01:58 - 02:02 | No need to worry about CRO wankers ripping us off... I’ve got this! |
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