| 00:00 - 00:03 | There's a family-owned and operated tire store |
| 00:04 - 00:05 | located in West Bridgewater since 1963. |
| 00:05 - 00:07 | Kenwood Tire & Auto Service is |
| 00:08 - 00:12 | known for good tires, great service, and a comfortable place to wait. |
| 00:12 - 00:15 | Value like we've never seen before. |
| 00:17 - 00:19 | What about a more misleading TV ad? |
| 00:19 - 00:21 | and free front-wheel alignments? |
| 00:24 - 00:26 | We cant. |
| 00:27 - 00:28 | There's no such thing |
| 00:31 - 00:33 | as a front-wheel alignment. |
| 00:34 - 00:36 | We simply can't continue the deception. |
| 00:53 - 00:58 | OK, Bob, Bill, & Ben stay...everyone else, the buffet has started in the lunch room. |
| 01:13 - 01:15 | What am I paying you for!! |
| 01:15 - 01:17 | Cold waiting rooms & shitty service |
| 01:18 - 01:23 | Unfriendly staff and empty promises! |
| 01:25 - 01:28 | Yes, tire shoppers are getting wiser |
| 01:29 - 01:31 | doing their business locally |
| 01:31 - 01:34 | and not falling for our gimmicks. |
| 01:34 - 01:37 | It doesn't matter if a free front-wheel alignment cost $49 |
| 01:37 - 01:40 | It's called bait and switch! |
| 01:40 - 01:42 | But our competition is laughing at us. |
| 01:42 - 01:46 | What's wrong with gimmicks? They're backbone of our business! |
| 01:46 - 01:48 | Customers are wise to them. |
| 01:48 - 01:52 | No-one cares if their free alignment costs $69 |
| 01:53 - 01:54 | or they have to wait 4 hours for tires. |
| 01:56 - 01:57 | Our customers have short memories. |
| 01:57 - 02:00 | Yes, I know Kenwood Tire has a comfortable place to wait, |
| 02:00 - 02:03 | Wifi and a staff of experienced professionals |
| 02:04 - 02:08 | who make their customers feel appreciated. |
| 02:08 - 02:13 | They only offer free services that are actually free |
| 02:14 - 02:16 | Remember, we rely on confusing the customer. |
| 02:17 - 02:21 | Making our competition look bad |
| 02:27 - 02:29 | at every opportunity. |
| 02:30 - 02:34 | There's no room for empathy here! |
| 02:34 - 02:36 | Time is money |
| 02:41 - 02:42 | and you can't have both |
| 02:43 - 02:47 | Unless you go to Kenwood Tire! |
| 02:48 - 02:53 | We're in this business to screw as many people as possible |
| 02:54 - 02:56 | Free or fair, we can't do both |
| 02:56 - 02:59 | Nothing about our businessis free or fair! |
| 03:00 - 03:02 | Like the minimum wage we pay our tire technicians |
| 03:04 - 03:07 | Don't worry Mavis, people have got short memories |
| 03:14 - 03:16 | If we could just do a |
| 03:19 - 03:23 | "Buy 2, get 2 free" sale |
| 03:25 - 03:26 | or $9.99 oil change. |
| 03:31 - 03:33 | I might get my mojo back |
| 03:40 - 03:46 | But I fear the internet has leveled the playing field with independent reviews |
| 03:46 - 03:49 | that show how much we actually suck! |
| 03:53 - 03:56 | A dinosaur that's extinct. |
