4930 views
Tomato Pricing
The Rise and Fall of Annual Tomato Pricing in California. Part 1

Share

Report this video

Captions

00:00 - 00:03We need to talk about our tomato situation
00:04 - 00:05First let's look at the map
00:05 - 00:07Here's where the fields are
00:08 - 00:12The haul is not too bad
00:12 - 00:15We can make deductions for solids
00:17 - 00:19What about the harvesting?
00:19 - 00:21How much can we make on harvesting?
00:24 - 00:26Mr Rufer...
00:27 - 00:28These growers...
00:31 - 00:33These growers want to make a profit
00:34 - 00:36They don't think they should lose money
00:53 - 00:58Anybody who thinks the growers should make a profit, please leave the room
01:13 - 01:15Don't they know what I've done for them?
01:15 - 01:17I built the Industry by myself
01:18 - 01:23I've added more capacity than all the others
01:25 - 01:28Built a mountain of inventory
01:29 - 01:31Lost millions farming
01:31 - 01:34Produced their "F-ing" trasplants
01:34 - 01:37...and planted them for a small fee
01:37 - 01:40...and they think they deserve what?
01:40 - 01:42They think they deserve a fair return
01:42 - 01:46That makes no sense
01:46 - 01:48But we need them long term
01:48 - 01:52We don't need them...they need us!
01:53 - 01:54We're smarter than they are
01:56 - 01:57Without me they are nothing
01:57 - 02:00I've seen it from my Bently
02:00 - 02:03They love me. I write them letters
02:04 - 02:08And their organization, CTGA pisses me off
02:08 - 02:13What's their problem
02:14 - 02:16Don't they know I love the growers...
02:17 - 02:21...like a spider loves a fly
02:27 - 02:29Don't they ever think about me
02:30 - 02:34Don't they know who made them
02:34 - 02:36What is their problem?
02:41 - 02:42If I have to, I will let each
02:43 - 02:47grower ride in my car
02:48 - 02:53Until they agree to a price
02:54 - 02:56Where they may break even
02:56 - 02:59To make CTGA happy
03:00 - 03:02What more do I have to do?
03:04 - 03:07Don't worry, you can work for another canner
03:14 - 03:16I write them letters
03:19 - 03:23I add capacity
03:25 - 03:26I build inventories
03:31 - 03:33I grow their transplants
03:40 - 03:46do their planting
03:46 - 03:49Truck and process their fruit
03:53 - 03:56And...they want a profit? Pathetic!