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The Legal LinkedInfluencers lists have been published.

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Barrister, in-house lawyers

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even independent law firms are on it

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We've been posting award announcements constantly

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press releases, humblebrags - with minimal engagement

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Issue a legal update on recent changes in tax law

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ask everyone in the firm to share and repost

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Sir, it's....

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It's...

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it's no longer about boring corporate updates sir

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They're sharing personal stories, even jokes

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Leave the room, if you have ever posted a photo of yourself with a coffee

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I built this network on corporate updates

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Deal notices! Award shortlistings! Dense whitepapers in pdfs!

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And now I'm told...

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...authentic personal content drives reach?

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I don't want to read

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'An open letter to my younger self'.

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Or share "how I failed forward" as a lawyer

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It's cringe!

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Sir, they call it 'building a personal brand'

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LinkedIn was supposed to be a professional platform

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The algorithm rewards it, sir.

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The algorithm rewards nonsense.

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I've spent 20 years writing like a lawyer.

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And now... I'm supposed to 'write like I speak'?

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I don't even speak like I speak!

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People posting selfies on the beach on holiday...

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...Captioned: 'Feeling grateful today.'

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Grateful for what?

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Their own post?

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It's supposed to be for business, purely business

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A place for industry updates

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Not stupid polls about your favourite Quality Street

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Or silly memes and spoof videos

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Pictures of children

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Pictures of puppies

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People shamelessly modelling their company merch

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Talking head videos

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Endless carousels

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Ridiculous Chat GPT action figures and plushy dolls

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It's OK, your action figure was really funny and clever

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Maybe I do need a personal brand coach.

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Invest in CapCut Pro.

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Maybe one of those LinkedIn ghostwriters.

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A photoshoot in Hoxton or something.

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Get one of those ring lights

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God help me .. I might even have to post a selfie.

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I never thought it would come to this.