| 00:00 - 00:03 | The F10 LCI changes must be finalised now |
| 00:04 - 00:05 | but it is hard to improve on the original |
| 00:05 - 00:07 | it is already perfect |
| 00:08 - 00:12 | But we have to anyway because the E-class got it's facelift |
| 00:12 - 00:15 | we cannot lose sales to Mercedes |
| 00:17 - 00:19 | Perhaps we shouldn't change anything |
| 00:19 - 00:21 | just leave it alone |
| 00:24 - 00:26 | Sir... |
| 00:27 - 00:28 | we.. |
| 00:31 - 00:33 | we cannot not make any changes |
| 00:34 - 00:36 | this is how it has always been done |
| 00:53 - 00:58 | Everybody who likes the old design more, leave the room, now |
| 01:13 - 01:15 | What the hell is wrong with original |
| 01:15 - 01:17 | making these pointless changes |
| 01:18 - 01:23 | adding this chrome line, this stupid bumper kink |
| 01:25 - 01:28 | What the hell is the point? |
| 01:29 - 01:31 | This is retarded |
| 01:31 - 01:34 | It just looks worse now |
| 01:34 - 01:37 | change for the point of changing |
| 01:37 - 01:40 | why do we have to do this everytime |
| 01:40 - 01:42 | Sir, if we don't nobody will buy our cars |
| 01:42 - 01:46 | If it looks good people will buy it anyway |
| 01:46 - 01:48 | Sir, the people are shallow and want the 'newest' thing |
| 01:48 - 01:52 | These people are disgusting I don't want them buying our cars |
| 01:53 - 01:54 | We are BMW |
| 01:56 - 01:57 | We can't be VW/Audi |
| 01:57 - 02:00 | We just give you what you want |
| 02:00 - 02:03 | no matter how bad your taste is |
| 02:04 - 02:08 | Are you kidding me? |
| 02:08 - 02:13 | We must keep and uphold our company tradition |
| 02:14 - 02:16 | the things that make us unique |
| 02:17 - 02:21 | not some random automotive company that just talks money |
| 02:27 - 02:29 | They're doomed without a vision |
| 02:30 - 02:34 | but we, we have a soul and a heart |
| 02:34 - 02:36 | so we produce things that are good naturally |
| 02:41 - 02:42 | Too much of this... |
| 02:43 - 02:47 | Too much of this following what our competitors are doing |
| 02:48 - 02:53 | If only we could follow our own path |
| 02:54 - 02:56 | They're doomed to fail |
| 02:56 - 02:59 | Who do they think they're fooling? |
| 03:00 - 03:02 | The whole thing is a sham! |
| 03:04 - 03:07 | It's okay Anna. He's just brainstorming |
| 03:14 - 03:16 | The consumer will see in the end |
| 03:19 - 03:23 | we try and give our best from our hearts |
| 03:25 - 03:26 | that's all |
| 03:31 - 03:33 | Nothing. Will change. |
| 03:40 - 03:46 | now let's take away M suspension from N.A. |
| 03:46 - 03:49 | see how they like that |
| 03:53 - 03:56 | the consumer is always right |
