00:00 - 00:03 | We have created a new set of third reich templates |
00:04 - 00:05 | Powerpoint, word |
00:05 - 00:07 | excel and email signature |
00:08 - 00:12 | They all have the new logo top right |
00:12 - 00:15 | and we propose @warmachine for the twitter handle |
00:17 - 00:19 | and what font are you proposing |
00:19 - 00:21 | i don't like the curly ones |
00:24 - 00:26 | my fuhrer |
00:27 - 00:28 | we're going with |
00:31 - 00:33 | we're going with twelve point comic sans |
00:34 - 00:36 | it's friendly and people like it |
00:53 - 00:58 | everyone leave except business development, finance, comms and HR |
01:13 - 01:15 | fucking comic fucking sans |
01:15 - 01:17 | my orders will be in comic fucking sans |
01:18 - 01:23 | the invasion plans and the secret papers will be fucking comic sans |
01:25 - 01:28 | what the fuck is this |
01:29 - 01:31 | do they think this is a fucking lemonade stand |
01:31 - 01:34 | do i look like i'm a fucking nursery teacher |
01:34 - 01:37 | am i invading in a fucking ice cream van |
01:37 - 01:40 | stop me and buy a fucking 99 flake |
01:40 - 01:42 | my fuhrer if you look at the mood boards |
01:42 - 01:46 | fuck the mood boards and your fucking focus groups and your fucking font |
01:46 - 01:48 | my fuhrer we could try using bold |
01:48 - 01:52 | i dont want comic fucking sans in fucking bold you arse |
01:53 - 01:54 | i've been waiting six years for this |
01:56 - 01:57 | the war will be fucking over before you agree the style guide |
01:57 - 02:00 | people will be doing their own thing |
02:00 - 02:03 | stretching the logo using smiley fucking faces |
02:04 - 02:08 | colon dot comma or whatever the fuck it is |
02:08 - 02:13 | c u l8tr m8 lol lmao |
02:14 - 02:16 | and the whole thing is in comic fucking sans and emoticons |
02:17 - 02:21 | which bit of i'm a murderous fucking dictator dont you people get |
02:27 - 02:29 | this may just be a job to you |
02:30 - 02:34 | but i've put my heart into this place, my heart and soul |
02:34 - 02:36 | getting in early and staying late |
02:41 - 02:42 | and your best idea |
02:43 - 02:47 | is fucking comic fucking sans in fucking bold |
02:48 - 02:53 | and maybe try a new strapline for the war |
02:54 - 02:56 | something simple which people can relate to |
02:56 - 02:59 | well how about we will fucking kill you thats pretty fucking simple |
03:00 - 03:02 | i think that captures the essence of what we're all about |
03:04 - 03:07 | dont worry he'll come round to it |
03:14 - 03:16 | i never thought it would come to this |
03:19 - 03:23 | this is the hardest decision i've ever had to take |
03:25 - 03:26 | choosing the font |
03:31 - 03:33 | signing off the artwork |
03:40 - 03:46 | if we get this wrong have you any idea of the damage it could do to our reputation |
03:46 - 03:49 | whats left of it at least |
03:53 - 03:56 | let's try it in grey |