| 00:00 - 00:05 | My client comes to me and says 'I need help with my funnel'? |
| 00:05 - 00:07 | I say okay let's go and have a look |
| 00:07 - 00:10 | And he say's 'Right now?' |
| 00:11 - 00:16 | And I say yeah time is money my friend, let's have a look |
| 00:17 - 00:21 | He shows me his squeeze page and says 'well this is it...' |
| 00:21 - 00:24 | It's true |
| 00:29 - 00:31 | It's true |
| 00:31 - 00:34 | He didn't even have a sales page |
| 00:38 - 00:40 | It's true |
| 00:41 - 00:47 | I say to him 'where do you take people after they opt-in?' |
| 00:47 - 00:50 | You know, when they are most likely to take more action...? |
| 00:50 - 00:56 | And he says 'I just take them to a thank you page' |
| 00:58 - 00:59 | He doesn't even have a sales page |
| 00:59 - 01:01 | So people op-in and they go straight to a thank you page |
| 01:04 - 01:06 | No front-end product. No up-sell. |
| 01:06 - 01:08 | Just a squeeze page and that's it. |
| 01:13 - 01:14 | It's true |
| 01:14 - 01:16 | Then I look to see if he has analytics installed |
| 01:16 - 01:20 | And he doesn't! |
| 01:21 - 01:27 | No conversion pixels. No retargeting. Nothing. |
| 01:35 - 01:36 | And I'm laughing in his face |
| 01:36 - 01:39 | and he's so confused |
| 01:41 - 01:44 | Then I calm down |
| 01:44 - 01:47 | And I say to him 'okay!' |
| 01:47 - 01:49 | You're on the right track |
| 01:50 - 01:53 | But do you even have a product? |
| 01:54 - 01:56 | Sorry |
| 01:56 - 01:58 | Do you have a product? |
| 01:58 - 02:02 | Or just a lead magnet and a squeeze page? |
| 02:05 - 02:07 | It's true |
| 02:10 - 02:11 | Because to make money... |
| 02:11 - 02:13 | make money... |
| 02:15 - 02:17 | You need to actually sell some stuff |
| 02:17 - 02:20 | You can't just have a lead magnet, a squeeze page and a thank you page |
| 02:21 - 02:28 | You need a product, an up-sell, a funnel, paid traffic and retargeting |
| 02:29 - 02:30 | And proper tracking |
| 02:30 - 02:32 | And proper tracking |
| 02:36 - 02:39 | He looked at me and said |
| 02:40 - 02:42 | Can you help me build it? |
| 02:50 - 02:55 | So I tell him 'Man are you lucky you found me...' |
| 02:56 - 02:58 | So did you help him? |
| 02:58 - 03:04 | Yeah I built the funnel for him in a few days... |
| 03:04 - 03:09 | It was a simple job, quick turn around |
| 03:09 - 03:11 | Man, I'm sorry |
| 03:16 - 03:20 | Now he has an actual funnel |
| 03:23 - 03:26 | Not just a squeeze page |
| 03:31 - 03:36 | I can't believe he thought a simple squeeze page would make him money |
