00:01 - 00:10 | OK, I understand there is a "Marketing Insights Team" at Brown Forman Australia |
00:10 - 00:12 | So, what has changed? |
00:14 - 00:16 | Well... arh...not much really.... |
00:16 - 00:19 | We will run more charts though... |
00:19 - 00:21 | Excuse me.. |
00:21 - 00:26 | ...we just love charts |
00:26 - 00:27 | Continue.. |
00:27 - 00:32 | and massive long powerpoint presentations |
00:32 - 00:35 | ...and the more charts the ..better ..the... |
00:35 - 00:40 | |
00:41 - 00:46 | Excuse me. Excuse me everyone. |
00:46 - 00:50 | So you were saying, uhm.. you love charts |
00:50 - 00:54 | |
00:55 - 00:57 | ..I don't see what is funny here.... |
00:58 - 01:00 | Excuse me. sorry, sorry. |
01:01 - 01:05 | I mean no disrespect to the people. |
01:05 - 01:11 | So you were saying you love big massive long powerpoint presentations |
01:11 - 01:16 | It's really more about what information is in there... |
01:16 - 01:17 | Mhm.. |
01:17 - 01:20 | No its not, its how many charts are in there |
01:20 - 01:21 | |
01:20 - 01:23 | We need heaps of them |
01:23 - 01:25 | so we meet our goals |
01:25 - 01:27 | our big F15 goals |
01:27 - 01:39 | |
01:39 - 01:43 | This is just bullshit now.... |
01:43 - 01:44 | |
01:44 - 01:47 | This guy is a real arsehole... |
01:47 - 01:47 | Calm down |
01:47 - 01:49 | |
01:49 - 01:51 | No..f^ck him, I am going to leave |
01:51 - 01:54 | Excuse me, excuse me please. |
01:54 - 01:55 | Excuse me, Sorry |
01:55 - 01:59 | Now we'll go to the Marketing Team |
01:58 - 02:04 | And take some questions..um.. |
02:04 - 02:07 | Yes, you Matt Harada, you have a question? |
02:07 - 02:07 | |
02:09 - 02:14 | This is bullshit |
02:14 - 02:20 | I need information, I need to make decisions.... Man |
02:18 - 02:22 | Yes, but you just need charts for that Matt |
02:22 - 02:24 | No I need information, inisghts, what ever you call it |
02:25 - 02:27 | I need you to help me make decisions |
02:27 - 02:29 | But Matt, listen please... |
02:29 - 02:31 | No f^ck the charts and help me make decsions |
02:31 - 02:33 | Sorry, sorry. |
02:33 - 02:35 | I think we can take this up later .... |
02:39 - 02:42 | VOICE OVER |
02:42 - 02:44 | "And so it was |
02:44 - 02:46 | this new Marketing Insights Team |
02:46 - 02:51 | has a clear mandate |
02:51 - 02:54 | and B-F A will never be the same" |