00:00 - 00:03 | The client has send us feedback ... |
00:04 - 00:05 | ... there is some rework ... |
00:05 - 00:07 | ... for copy and art. |
00:08 - 00:12 | We have to adjust some posts for Insta and Facebook |
00:12 - 00:15 | and show one ore two mechanics for raffles. |
00:17 - 00:19 | Good. We'll ad new slides ... |
00:19 - 00:21 | to show new ideas. |
00:24 - 00:26 | Matthias ... |
00:27 - 00:28 | ... the client ... |
00:31 - 00:33 | The client already complained about the size. |
00:34 - 00:36 | The presentation was too large. |
00:53 - 00:58 | If you have not read all 348 slides, you leave now. |
01:13 - 01:15 | TOO LARGE? |
01:15 - 01:17 | 348 SLIDES IS TOO LARGE???? |
01:18 - 01:23 | How shall we sell ideas ... |
01:25 - 01:28 | ... if we cannot show 12 versions per post? |
01:29 - 01:31 | WE NEED TO SHOW DILIGENCE |
01:31 - 01:34 | Diligence is the key to the client |
01:34 - 01:37 | or they'll never see how long I let you work |
01:37 - 01:40 | on the weekends |
01:40 - 01:42 | The clients just wants clarity ... |
01:42 - 01:46 | DILIGENCE IS WHAT THEY NEED |
01:46 - 01:48 | How can they decide if we can't |
01:48 - 01:52 | The client needs variety. Versions. |
01:53 - 01:54 | The MORE the better. |
01:56 - 01:57 | You think a good Idea sells itself |
01:57 - 02:00 | but its 12 shadow alternatives that really |
02:00 - 02:03 | shows skill and creativity. |
02:04 - 02:08 | The client needs endless |
02:08 - 02:13 | repetition after repetition untill |
02:14 - 02:16 | he learns how unique an idea is. |
02:17 - 02:21 | Room for creativity is measured in keynote slides. |
02:27 - 02:29 | Less than 200 slides is a flyer. |
02:30 - 02:34 | If I have to hover every Art Director |
02:34 - 02:36 | the client can at least see all my work. |
02:41 - 02:42 | Clients ... |
02:43 - 02:47 | ... fall asleep after 4 hours presenting. |
02:48 - 02:53 | Tell me one joke shorter than 8 minutes ... |
02:54 - 02:56 | ... a movie under 6 hours. |
02:56 - 02:59 | There is none! |
03:00 - 03:02 | We do the reworks! |
03:04 - 03:07 | Don't cry. It's just the weekend. |
03:14 - 03:16 | We will work through the nights |
03:19 - 03:23 | try to reduce to 100 slides. |
03:25 - 03:26 | Maybe 85. |
03:31 - 03:33 | At least headlines alternatives |
03:40 - 03:46 | And some alternative layouts |
03:46 - 03:49 | each |
03:53 - 03:56 | on one slide. |