| 00:00 - 00:03 | We are here today to talk about #ICW |
| 00:04 - 00:05 | After our brainstorm meeting |
| 00:05 - 00:07 | We decide on a big idea |
| 00:08 - 00:12 | We are going to shut Social Down |
| 00:12 - 00:15 | And we're pushing our rep too shut down for 10 hours |
| 00:17 - 00:19 | I'm sorry... you said... |
| 00:19 - 00:21 | shutting down Facebook for 10 hours? |
| 00:24 - 00:26 | This... could lead to a big PR.... |
| 00:27 - 00:28 | and coverage |
| 00:31 - 00:33 | We could win a Cannes Grand Lion |
| 00:34 - 00:36 | On both PR and Digital... |
| 00:53 - 00:58 | The media team can leave the room |
| 01:13 - 01:15 | SHUTTING DOWN FACEBOOK? |
| 01:15 - 01:17 | FOR 10 FREAKING HOURS?!? |
| 01:18 - 01:23 | DO YOU HAVE ANY IDEA ON THE COST TO DO THAT? |
| 01:25 - 01:28 | I'VE BEEN DOING THIS FOR 30 YEARS |
| 01:29 - 01:31 | AND NEVER SEEN ANYTHING THIS DUMB |
| 01:31 - 01:34 | WHO WAS THE CREATIVE ON THIS? |
| 01:34 - 01:37 | HAVE YOU USED INTERNET BEFORE? |
| 01:37 - 01:40 | THIS IS NOT HOW THINGS WORK!! |
| 01:40 - 01:42 | but we wanted to do something big this year |
| 01:42 - 01:46 | SOMETHING BIG?!? |
| 01:46 - 01:48 | we need to celebrate 10 years of the campaign |
| 01:48 - 01:52 | Celebrate? Do I look like I'm celebrating?!? |
| 01:53 - 01:54 | Shutting down |
| 01:56 - 01:57 | For 10 hours one of the largest |
| 01:57 - 02:00 | media platforms in the world |
| 02:00 - 02:03 | I don't think this can get any worse... |
| 02:04 - 02:08 | Unless you have some other stupid idea |
| 02:08 - 02:13 | that involve making our team and client look like dumb for our partners |
| 02:14 - 02:16 | I've worked so hard to get those guys to work with us |
| 02:17 - 02:21 | And we're now looking like fools |
| 02:27 - 02:29 | Please tell me you have other ideas |
| 02:30 - 02:34 | at least something we can use |
| 02:34 - 02:36 | and get people to understand ICW |
| 02:41 - 02:42 | I will call the Brazilian |
| 02:43 - 02:47 | Video too long |
| 02:48 - 02:53 | Video too long |
| 02:54 - 02:56 | Video too long |
| 02:56 - 02:59 | Video too long |
| 03:00 - 03:02 | Video too long |
| 03:04 - 03:07 | Video too long |
| 03:14 - 03:16 | Video too long |
| 03:19 - 03:23 | Video too long |
| 03:25 - 03:26 | Video too long |
| 03:31 - 03:33 | Video too long |
| 03:40 - 03:46 | Video too long |
| 03:46 - 03:49 | Video too long |
| 03:53 - 03:56 | Video too long |
