| 00:00 - 00:03 | Ive read that advertising have unintended effects |
| 00:04 - 00:05 | In the article The Distorted Mirror |
| 00:05 - 00:07 | scholars from USA and Berlin |
| 00:08 - 00:12 | have expressed the consequences for society |
| 00:12 - 00:15 | This is exemplified in several convincing quotations |
| 00:17 - 00:19 | Advertising should trigger purchase |
| 00:19 - 00:21 | and in this manner generate wealth for society |
| 00:24 - 00:26 | True
|
| 00:27 - 00:28 | But
|
| 00:31 - 00:33 | But its revealed that advertising is... |
| 00:34 - 00:36 | degrading humanity |
| 00:53 - 00:58 | Everyone in the XL class who hasn't read the article, get out now! |
| 01:13 - 01:15 | This article is classified! |
| 01:15 - 01:17 | Did Snowden start leaking marketing articles!? |
| 01:18 - 01:23 | It cant be revealed that advertising replaced religion, family and education as the social guide |
| 01:25 - 01:28 | And it gets even worse than this |
| 01:29 - 01:31 | We are becoming less involved with people |
| 01:31 - 01:34 | and instead more emotionally involved with objects |
| 01:34 - 01:37 | Human qualities like friendliness, courtesy and kindness |
| 01:37 - 01:40 | are transformed into commodities on the personality market |
| 01:40 - 01:42 | We thought it was cool to work with advertising |
| 01:42 - 01:46 | Is that cool!? And this is just in the beginning of the article |
| 01:46 - 01:48 | I must admit, I only read the abstract |
| 01:48 - 01:52 | You young students are a living proof of this degradation! |
| 01:53 - 01:54 | Moral has undeniably changed |
| 01:56 - 01:57 | Let me start from the beginning |
| 01:57 - 02:00 | and go through all affected aspects |
| 02:00 - 02:03 | Wouldnt that be highly suitable for you modern analphabets? |
| 02:04 - 02:08 | First we have the aspect of intrusion and irrationality |
| 02:08 - 02:13 | Your minds are jammed with jingles, buzz, brands, products and slogans |
| 02:14 - 02:16 | The value of silence and nothingness is long gone |
| 02:17 - 02:21 | These push notifications leaves no room for meditation and self-confrontation |
| 02:27 - 02:29 | Over to mirroring and modeling |
| 02:30 - 02:34 | Advertising surrounds you with the propaganda of commodities |
| 02:34 - 02:36 | and makes you unhappy with what you got |
| 02:41 - 02:42 | I need a coffee break |
| 02:43 - 02:47 | And then we have the social change and social problems, thrift has been replaced with the duty to buy |
| 02:48 - 02:53 | Advertising pushes mass consumption and its consequences of waste and resource exploitation to an irreversible state |
| 02:54 - 02:56 | As usual developing countries takes the biggest hit |
| 02:56 - 02:59 | It threats their cultural identity and self-realization |
| 03:00 - 03:02 | Demand is deviated and development priorities are inhibited |
| 03:04 - 03:07 | It is okay, Stureplan is a developed country |
| 03:14 - 03:16 | To put the nail in the coffin |
| 03:19 - 03:23 | If I was asked to name the deadliest subversive force within capitalism |
| 03:25 - 03:26 | Its advertising |
| 03:31 - 03:33 | Another thing |
| 03:40 - 03:46 | As advertising has evolved coincident with other social changes its impossible to determine causality unambiguously |
| 03:46 - 03:49 | But we need to change our perspective of advertising |
| 03:53 - 03:56 | From the fisherman to the ecosystem |
