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Make Avid Pro Tools Great Again!
Avid Pro Tools 2019 is Coming Soon" just not soon enough to matter...

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00:00 - 00:03Well here we are again...
00:04 - 00:05...it's mid-April 2019...
00:05 - 00:07...and yet...
00:08 - 00:12...the current Pro Tools release is 2018.12
00:12 - 00:15and we are still fixing bugs.
00:17 - 00:19When we can't keep up with...
00:19 - 00:21Studio One Pro, Logic, Cubase and other DAWs
00:24 - 00:26The guys from Pro Tools Expert...
00:27 - 00:28...just wrote a blog titled...
00:31 - 00:33"How We Would Change The Product Strategy If We Were Avid"
00:34 - 00:36They say there is a fault line running through the Pro Tools product line.
00:53 - 00:58Product managers stay behind, the rest leave the room.
01:13 - 01:15You call this innovation? What about plugins and Vis!
01:15 - 01:17We can't even get ARA going for Melodyne integration
01:18 - 01:23And why can't I click and drag on the timeline to zoom in and out?
01:25 - 01:28We cheaped out by hiring developers from East Europe...
01:29 - 01:31Our headquarters is in Burlington, Massachusetts!
01:31 - 01:34We don't even support Mac OS Mojave yet!
01:34 - 01:37And our last two CEOs robbed us blind!
01:37 - 01:40We haven't put out hardware in years!
01:40 - 01:42Even after the success of the Eleven Rack!
01:42 - 01:46AAX DSP plugins? Who makes them?
01:46 - 01:48Not Waves! So why not support SoundGrid?
01:48 - 01:52You can't even import FLAC or Apple m4a into Pro Tools
01:53 - 01:54And you still need a wrapper to use VST3 or AU plugins!
01:56 - 01:57Have we put out any cool videos on YouTube about our future plans?
01:57 - 02:00Not even a webinar?
02:00 - 02:03When was the last time any of you posted on the DUC?
02:04 - 02:08Any of you!!
02:08 - 02:13All we seem to care about is fixing buggy software...
02:14 - 02:16and charging people a yearly fee for that!
02:17 - 02:21And making them pay full price if their subscription lapses!
02:27 - 02:29No wonder people tell us daily they're leaving us for another DAW!
02:30 - 02:34I thought after we ditched Hernadez things were gonna get better!
02:34 - 02:36But it's been another year!
02:41 - 02:42And we still have a product from 2018 out there!
02:43 - 02:47We don't even make the installation process as easy as...
02:48 - 02:53Toontrack, Waves, XL Audio etc...
02:54 - 02:56"Coming Soon?"
02:56 - 02:59What does that even mean!?
03:00 - 03:02How much longer can this go on?
03:04 - 03:07Did we learn nothing from the time we got delisted?
03:14 - 03:16Why did we let go so many devoted employees?
03:19 - 03:23And forget about all levels of users, not just the wealthy ones...
03:25 - 03:26...who don't care at all about features.
03:31 - 03:33We thought we could be like Adobe.
03:40 - 03:46Instead we've got no DSP and intolerable crashes with latency
03:46 - 03:49when tracking!
03:53 - 03:56Everyone just go home!