| 00:00 - 00:02 | We want to have one tool for Analytics |
| 00:02 - 00:04 | ONE TOOL! |
| 00:05 - 00:06 | One tool to rule them all |
| 00:07 - 00:08 | Just one? |
| 00:08 - 00:11 | What are you using right now? |
| 00:12 - 00:13 | Firebase and Mixpanel |
| 00:13 - 00:16 | AppStore Connect for the installs though |
| 00:16 - 00:18 | And what for ads attribution? |
| 00:18 - 00:21 | I'm thinking about using AppsFlyer |
| 00:21 - 00:25 | But that's yet another tool |
| 00:25 - 00:27 | I want to see the events |
| 00:28 - 00:29 | attributing to media source and campaign |
| 00:30 - 00:33 | But in Firebase you can not see Facebook ads |
| 00:34 - 00:37 | or Pinterest and Instagram |
| 00:37 - 00:38 | You can send events to AppsFlyer |
| 00:39 - 00:41 | You can send events to AppsFlyer |
| 00:41 - 00:44 | But we use Firebase for events |
| 00:44 - 00:46 | Just send events that best reflect high quality KPIs of your users |
| 00:46 - 00:48 | Such as start_workout, or purchase |
